Eva Salem

Toronto, Ontario, Canada

Business, Executive, Marketing, Retail

Eva Salem is a marketing executive and brand leader based in Ontario, Canada. She is most known for her work with Canadian Tire Corporation. Throughout her career, she has worked for global beauty brands and major retail companies, and has built a reputation for directing high-impact marketing strategies that connect with consumers and promote business growth. She is also an entrepreneur, having founded a successful maternity retail company early in her career. Salem is known for her ability to blend creativity with commercial insight, helping brands thrive in competitive markets.

Early life

Eva Salem was born in Canada. Most of her early years were heavily focused on education.

As a young woman, Salem took the Future Leaders Program at INSEAD, as well the Women in Leadership Executive Program at Said Business School, University of Oxford. She also obtained degrees in Sustainable Business Strategy at Harvard and Honours of Business Administration from Ivey Business School at Western University.

Career

Eva Salem started her career in 1993 as a Marketing Manager for BrandsElite International. Her role involved the international creation and launch of a prestige fragrance in 22 countries, executed as part of a highly focused two-person team. She managed all facets of product development, including the fragrance itself, bottle design, packaging, and point-of-sale materials. Furthermore, she was responsible for planning and coordinating high-profile fashion shows, press events, and launch parties in Canada, the USA, Italy, and France.

From 1998 to 2003, Salem worked with famous beauty companies in New York City, including L’Oreal and Estee Lauder Companies. These roles helped her gain experience in brand management, marketing strategy, and consumer engagement. She worked on product launches and brand positioning in highly competitive markets.

In 2003, Salem founded a retail company called Belly Maternity. Starting with a relatively modest investment, she quickly grew the business into a multi-million-dollar operation within the first year. The brand gained attention for its luxury in-store experience and curated product offering, making it stand out in the maternity retail scene. With Salem’s leadership, Belly Maternity grew its presence and built a loyal customer base before she exited the company in 2013.

Following her entrepreneurial success, Salem returned to the corporate world and continued building a career in marketing leadership. She joined Canadian Tire Corporation in 2014 and since then has held senior positions focused on brand and customer strategy. As Senior Vice President, Marketing and Brand, she has directed projects throughout several of the company’s primary banners, including Canadian Tire, Sport Chek, and Mark’s.

Her work has included managing national campaigns, loyalty programs, and digital marketing projects, with a focus on improving customer engagement and modernizing the brand experience. She has also helped match marketing strategy to bigger business goals, helping the company adapt to changing consumer expectations and a more digital retail environment.

Net Worth

Eva Salem’s net worth is not publicly disclosed.

Achievement

Named one of Canada’s Most Powerful Women by the Women’s Executive Network.

Recognized by Strategy Magazine as Marketer of the Year.

Featured in The Globe and Mail’s Report on Business for leadership excellence.

Founded and grew Belly Maternity into a multi-million-dollar business within its first year.

Led national marketing strategies for major Canadian retail brands.

Helped with advancing digital and customer-focused marketing initiatives at Canadian Tire Corporation.

Previously a judge for industry marketing and media awards.