Pet Life Animal Fund

Manitoba, Canada

Advocacy, Animal Welfare, Charity, Nonprofit

Pet Life Animal Fund is an animal welfare charity fund based in Manitoba. The organization is managed by the husband-and-wife duo of Clinton Orr and Jodi Ruta, who are lifelong animal lovers and experienced pet owners. The fund aims to support animal charities in Manitoba, specifically covering veterinary bills for animal rescue shelters and promoting awareness by sharing photos of pets in need of adoption.

History

Clinton Orr and Jodi Ruta are passionate animal lovers. In 2012, they adopted a 5-year-old lab cross mix named Bubba from a no-kill shelter. Before joining their family, Bubba was adopted and returned to a shelter twice. Clinton and Jodi had seven joyful years with Bubba before he passed away in 2019.

Bubba’s death inspired Jodi and Clinton to become more involved in animal welfare initiatives. Jodi became a certified dog trainer and started volunteering at D’Arcy’s Arc. The couple also worked for and contributed to several rescue companies. In 2020, the Pet Life Animal Fund was established through a partnership with Charitable Impact, in honour of Bubba.

Over the last five years, the fund has helped cover substantial veterinary bills for rescue agencies and assisted several animals in finding safe homes. Their commitment continues to grow as they strive to expand the fund’s reach and impact, ensuring more animals receive the care and loving homes they deserve.

Products Services

The Pet Life Animal Fund is a donor-advised fund dedicated to supporting animals in need by providing funding for veterinary care and promoting animal rescue groups. Their primary service is offering financial assistance/grants/donations to cover medical expenses, surgeries, and rehab for vulnerable pets. Through fundraising, campaigns, storytelling, and community engagement, they aim to reduce suffering and improve animal welfare.

Achievement

Founded in 2020 by Clinton Orr and Jodi Ruta through a partnership with Charitable Impact

Donated $1,000 to several animal charities in Canada, including Saving Grace Animal Society, Dog Tales Charitable Foundation, Edmonton Humane Society, Zoe’s Animal Rescue, Toronto Humane Society, My Grandfather’s Cat, and Ca-R-Ma.Org Cat Rescue

Held a contest in January 2025, offering $15,000 to sick animals in need of medical treatment

Helped place thousands of pets in safe homes through the promotion of animal shelters

Covered extensive veterinary bills for animal rescues with limited budgets