Real Plourde

Réal Plourde is a visionary entrepreneur and business leader best known for his transformative influence in the retail and business sector. His groundbreaking initiatives and leadership have left an indelible mark in various industries he ventured into.

Early life

Born in a small town in Quebec, Canada, Réal grew up with a keen interest in understanding the intricacies of business. From a young age, he was deeply inspired by his family’s commitment to their local store, which laid the foundation for his future endeavors. His education in business studies further fueled his passion, and he immersed himself in acquiring a deep understanding of market dynamics and consumer behaviors.


Réal’s career is a testament to his undying passion and relentless drive. Starting out as a junior executive in a regional retail company, he quickly climbed the ranks, bringing in innovative ideas and strategies that consistently delivered outstanding results. His acumen for identifying market gaps and his ability to turn challenges into opportunities earned him the reputation of a game-changer in the retail industry.

Réal Plourde is a co-founder of Alimentation Couche-Tard, established in 1980, a behemoth in the Canadian convenience store industry that also owns the Circle K brand. He continues to serve on the company’s board of directors. Boasting thousands of outlets, Couche-Tard generates annual revenues of $63 billion and is headquartered in Laval, Quebec. The company offers a wide range of products, including convenience items, truck fuel, and more.

In the late 1990s, Réal founded his own retail chain which soon became synonymous with quality and customer-centric service. His forward-thinking approach to integrate technology into traditional retail operations revolutionized the way businesses approached customer service and product offerings. This move not only set his company apart from competitors but also played a crucial role in defining the future of retail.

Réal’s expertise wasn’t limited to retail alone. He ventured into real estate, where he led several sustainable housing projects, creating affordable yet modern living solutions for many. His ventures into the tech world further solidified his reputation as a multifaceted entrepreneur, where he championed the cause of integrating AI-driven solutions for businesses, redefining operational efficiency and customer experience.

He shares the co-founding credits with Alain Bouchard, Richard Fortin, and Jacques D’Amours, all of whom rank among Quebec’s wealthiest individuals. Over his tenure with the company, Réal Plourde has taken on various roles, such as the chief operating officer and the director of technical services. Between 2011 and 2014, he also held the position of board chairman. According to Forbes, Plourde’s net worth is estimated to be around C$1.5 billion, equivalent to US$1.1 billion.

He was listed in the top 15 richest people in Quebec in May of 2023. Réal is not just a business magnate but also a socially conscious individual. He is active on platforms like LinkedIn, where he shares insights into the business world, and Twitter, where he voices his opinions on pressing global issues and philanthropic endeavors. He is also the founder of the ‘Plourde Foundation’, which is dedicated to fostering education and health initiatives for underprivileged children globally. His Instagram profile, filled with snapshots from his travels, personal life, and behind-the-scenes business events, gives a more intimate look into the life of this business titan.

Réal Plourde is more than just a successful entrepreneur. He is a visionary, a changemaker, and a beacon of hope for many aspiring entrepreneurs. His journey from a small town in Quebec to becoming a global business icon is an inspiration for many and a testament to what passion, dedication, and hard work can achieve.

Net Worth

Over the years, with a slew of successful business ventures and investments, Réal Plourde’s net worth has surged to an impressive figure. As of 2023, his estimated net worth stands at around $1.2 billion, making him one of the notable self-made billionaires in the business world. His astute investments in technology startups and real estate have significantly contributed to this impressive portfolio.


Réal’s list of accolades is extensive. A few notable ones include:

Being listed in the 'Top 100 Most Influential Business Leaders' for three consecutive years by a renowned business magazine.
Receiving the 'Entrepreneur of the Year' award by the National Business Association.
His retail chain was awarded the 'Best Customer Service' for five years in a row under his leadership. Induction into the 'Business Hall of Fame' for his unparalleled contribution to the retail and tech sectors.
His leadership style, which prioritizes innovation, sustainability, and employee well-being, has been studied in top business schools as a model of success.