Seth Godin

Hastings-on-Hudson, New York

Seth Godin is an American marketing guru, entrepreneur, and author. Hailed as a prophetic figure in marketing circles, he is the author of the most popular marketing blog in the world and is an inductee of the Marketing Hall of Fame, the Direct Marketing Hall of Fame, and the Guerilla Marketing Hall of Fame. Godin’s career as an author is equally impressive, having written more than 20 books, all of which have been registered as international bestsellers. 

Additionally, Godin has created a few companies, including Seth Godin Productions, Yoyodyne, and Squidoo, as well as the online educational platforms altMBA and Akimbo. He also served as the founding editor of The Carbon Almanac, a reference book that tracks the effects of global climate change in many different ways, collecting that information in a single comprehensive, unified volume of text.

Early life

Seth Godin was born in New York City. He attended Tufts University in Massachusetts between 1978 and 1982, where he earned a dual Bachelor of Science degree in Engineering and Philosophy. Godin then went on to study at Stanford University’s Graduate School of Business in California between 1982 and 1984, where he earned a Master of Business Administration degree.


After completing his post-secondary education, Seth Godin used his savings to found Seth Godin Productions, primarily a book packaging business, out of a studio apartment in New York City. He worked there for nearly ten years before selling the company to his employees to pursue some of his other ideas.

Seth Godin founded Yoyodyne, an innovative direct marketing company that used online games and contests to reach consumers, in 1995. The company’s success led to its acquisition by online giant Yahoo! in 1998, whereupon Godin accepted a position as Vice President of Direct Marketing, which he held until 2000.

Following his tenure at Yahoo!, Godin launched Squidoo in 2006, a writing and article-sharing platform that was eventually bought by HubPages in 2014.

In the mid-2000s, Seth Godin launched his blog, which gained immense popularity almost immediately, and is to this day regarded as the single most influential marketing blog worldwide. Time Magazine named the blog one of the 25 best of 2009.

Concurrently, Godin began his career as an author, which has been marked by a series of best-selling books, as well as some titles that have come to be viewed as revolutionary in the field of marketing. His seminal work, Purple Cow (2003), became the best-selling marketing book of that decade. Free Prize Inside was named ‘Business Book of the Year’ by Forbes in 2004. Tribes (2008) topped bestseller lists on Amazon, The New York Times, BusinessWeek, and The Wall Street Journal. Linchpin (2011) was listed as one of “20 of the best books by the most influential thinkers in business” by BusinessWeek. This is Marketing (2018) became an instant bestseller globally. His books have been translated into 38 languages.

In 2015, Seth Godin founded Akimbo, an educational company that would become an independent public benefit corporation in 2020. The company states that its mission is to “create learning experiences designed to connect global citizens who celebrate our shared humanity and collectively strengthen our ability to change the systems that shape our world and better meet the needs of the future.” 

Seth Godin started his podcast, also called Akimbo, in 2018. The podcast deals with topics relating to culture and how to change it for the better.

Godin’s many contributions to the field of marketing have been recognized time and again by his peers. In 2013, he was inducted into the Direct Marketing Hall of Fame, and in 2018, he achieved the rare distinction of being inducted into both the Marketing Hall of Fame and the Guerrilla Marketing Hall of Fame.

As the 2020s dawned, Seth Godin aligned himself with other like-minded thinkers, writers, and researchers to create The Carbon Almanac, an all-encompassing chronicle of carbonization on planet Earth. Serving as the volunteer founding editor, he collaborated with hundreds of contributors to produce this book, meant to be a prime resource for those eager to understand and combat the effects of climate change. This project, which he describes as the most important of his career, underscores his dedication to addressing the global environmental crisis.

Net Worth

Seth Godin’s net worth is estimated to be approximately $50 million.


Founding Yoyodyne in 1989.
Founding Squidoo in 2003.
Forbes named Free Prize Inside ‘Business Book of the Year’ in 2004.
Time Magazine named Seth’s blog one of the 25 best blogs of 2009
Being inducted into the Direct Marketing Hall of Fame in 2013.
BusinessWeek called Linchpin among its "20 of the best books by the most influential thinkers in business" in 2015.
Being inducted into both the Marketing Hall of Fame and the Guerrilla Marketing Hall of Fame in 2018.
Co-creating The Carbon Almanac in 2021, and serving as its founding editor.