Laird Comber


Toronto sales executive Laird Comber has negotiated deals for a wide range of major Canadian companies. His approach to sales, leadership and business is people-focused, a perspective that elevates and values the customer, the company and each of his sales team colleagues.

Early life

A lifelong native of Ontario, Canada, Laird Comber graduated from McMaster University in 1997 with a Bachelor of Commerce degree. His academic achievements were the foundation for his record of success in the profession which had always fascinated him, sales.

As his career took root, Laird Comber also pursued a variety of avocations and interests, including physical fitness, training for marathons and collecting classic hockey cards. He also began traveling the world, visiting five continents and experiencing rewarding and enriching adventures, from backpacking across Europe to skydiving in Namibia.


Laird Comber’s 25 years of career excellence and achievement have refined his skills as a professional sales executive, placing him in the front ranks of his craft. He excels in sales by creating strong relationships, devising strategies for meeting aggressive sales targets, and closing multi-million dollar deals.

He is adept at finding profitable new opportunities. His instincts are trusted by major Canadian businesses, who turn to him for important negotiations and sales initiatives.

As Laird Comber describes it, sales success is achieved by focusing on people, products, process and customers. He applies his talents for networking, relationship building, sales process implementation, team leadership and change management to meet difficult challenges and make the sale. He is experienced in strategic planning, negotiations and account management, and has been consistently promoted by employers and entrusted with greater responsibilities.

Laird Comber’s talents were noticed early on in his career when he worked as Business Development Manager for Johnston Equipment Co. Ltd. There, he increased sales in engineered warehouse systems and optimized efficiencies to deliver a positive ROI.

At HD Supply Canada, Laird Comber managed a multimillion-dollar portfolio for large national accounts within the industrial sector. He fostered client relationships and implemented data-driven sales strategies to ensure growth. He also led contract negotiations and pricing discussions, achieving mutually beneficial agreements. He oversaw cross functional teams to ensure seamless order fulfillment and customer support.

In his most recent role, Laird Comber served as Vice President of Sales for PIP Canada, where he led the company’s sales team, with full responsibility for corporate sales objectives. He directed and mentored high-performing sales professionals and aligned business processes with expectations, driving process improvement measures and incorporating change management for future growth. He successfully negotiated high-value contracts, expanded key accounts and launched strategic programs to deliver strong results.

As these career achievements demonstrate, Laird Comber thrives in an environment where he can build a high-caliber team that exceeds expectations and delivers profitability. A strategic thinker with a strong work ethic, he works hard and plays hard.

Net Worth

Not available.


Laird Comber’s list of professional successes features multimillion-dollar sales initiatives that he has led for many large Canadian businesses. The list includes Grainger, Tenaquip, Vallen, Fastenal, SPI, Whitecap, Source Atlantic, Wesco/Hazmasters, MSC, Cintas, Motion, Bunzl and Linde, plus independent distributors who belong to buying groups AD and INDICA.

This is testament to his ability to find innovative solutions to complex, challenging problems. Collaborating closely with clients, he identifies each prospective customer’s unique pain points and tailors solutions that optimize results and create bottom-line success for any organization.

Laird Comber been honored with many awards over the course of his career, including:

The AD Canada’s Supplier of the year, a Tier 2 Award
Number 36 ranking in PROFIT Magazine's 23rd Annual PROFIT 200 ranking for a leading technology company. Laird was instrumental in boosting profitability by 1,341% over a five-year period, as per the parameters of the PROFIT 200 ranking.
Recognition by Rogers and PROFIT magazine with the 4th Annual Innovations@Work Award
U.S. Home Safety Council Award for Consumer Safety