Joanna Griffiths

Joanna Griffiths is a Canadian entrepreneur who founded the innovative intimate apparel company Knix Wear, Inc. Griffiths has revolutionized the lingerie sector and elevated the status of women in business.

Early life

Griffiths was born and raised in Toronto, Canada, and showed signs of an entrepreneurial mentality at a young age. She pursued a business degree which helped her develop her talents.

Early on, her values were greatly influenced by her parents, who placed a strong emphasis on perseverance, hard effort, and a dedication to changing the world for the better. Not much else is known about her personal life in the early years.


Following her graduation, But the inspiration behind her ground-breaking business came from her own life experience, which might be why it resonated so well with her market.

Griffiths established Knix in 2013, with the goal of transforming the lingerie market by emphasizing comfort, inclusion, and creativity. Leak-proof underwear, the brand’s iconic product, filled a major need in the market and appealed to women looking. Knix has grown its product line under Griffiths’ direction to include a selection of intimate clothing that honors diversity and gives women more autonomy.

The path Griffiths has taken with Knix has not been without difficulties. In a cutthroat market, creating a brand from the ground up took perseverance and strategic thought. Griffiths overcame challenges, gained insight from failures, and came out stronger, cementing her standing as a determined businesswoman.

She is an active presence on social media, using platforms like Instagram and Twitter to connect with her audience. Followers not only get a glimpse into the world of a successful entrepreneur but also witness the personality behind the brand.

Joanna Griffiths in 2020 made a sizable $100,000 pledge to help the Black Lives Matter campaign. In addition, she was proactive in addressing the issues brought about by the worldwide pandemic by starting a GoFundMe campaign to raise money for critical personal protective equipment that hospitals across Canada would need.

In November 2021, Joanna Griffiths, in collaboration with singer and doula Domino Kirke, unveiled “Life After Birth: Portraits of Love and the Beauty of Parenthood,” delving into the experiences of postpartum mothers. The book, featuring stories from notable parents such as Ashley Graham and Amy Schumer, provides a exploration of the challenges and joys of the postpartum journey.

In February 2022, Griffiths teamed up with Ashley Graham to launch “Big. Strong. Woman.” at the Adweek Challenger Brands Summit, coinciding with International Women’s Day. Griffiths and Graham’s partnership seeks to advance a more comprehensive discourse on female empowerment and the complexity of feminine strength.

In addition to giving money, Griffiths used her Knix brand to create collaborations with mental health groups. She was particularly involved with the Centre for Addiction and Mental Health, where Knix was a huge help to female patients. Wire-free bras were given out as a result of this collaboration, highlighting the brand’s dedication to comfort and improving the lives of people dealing with mental health issues.

Participating in these programs demonstrates Joanna Griffiths’s multidimensional approach to social responsibility, which addresses issues of mental health, healthcare, and racial inequality. Her behavior demonstrates a sincere commitment to changing the world in a number of areas outside the domain of intimate clothing.

Net Worth

Her net worth is an estimated $700,00 as of January 2024.


Joanna Griffiths’ achievements span entrepreneurial success, social impact, and recognition within the business and marketing sectors.

Here are some highlights and achievements.

Founder and leader of Knix, a globally recognized and innovative intimate apparel brand.
Pledged $100,000 to the Black Lives Matter movement in 2020, showcasing a commitment to social justice.
Initiated a GoFundMe campaign to raise funds for personal protective equipment for Canadian hospitals during the global pandemic.
Partnered with the Centre for Addiction and Mental Health, providing wire-free bras to support female patients facing mental health challenges.
  • Named Women of Influence's Entrepreneur of the Year in 2018.
  • Received the Retail Council of Canada's Marketing Innovation Award.
  • Winner of the RBC Canadian Women Entrepreneur Start-Up Award.
  • Knix ranked as the sixth fastest-growing company in Canada.
  • Recognized as Strategy magazine's 2020 Brand of the Year.
  • Awarded the EY Entrepreneur of the Year 2022 Ontario.