Dr. Jason Selk

Dr. Jason Selk is an internationally recognized performance coach and mental training expert who improves the cognitive resilience of sports and business professionals. Dr. Selk, with his private counseling and sports psychology background, empowers athletes, sales professionals, and business executives to achieve their highest potential. He has developed innovative strategies that have brought him widespread acclaim in the performance coaching world.

Dr. Selk is a bestselling author of five books and a high performance and mental skills coach for numerous professional athletes, Olympians, CEOs, and other business executives.

Early life

Dr. Selk was awarded a doctorate in counseling and sports psychology from the University of Missouri, providing him with the foundation of his professional expertise and setting him on the path to international success in the field of cognitive skills development and coaching. Based in the Greater St. Louis area, Dr. Selk is a licensed mental health professional who works with world-class athletes and executives in building the mental toughness required for optimal performance and success.


After completing his doctoral studies, Selk set his sights on designing a systematic approach to mental toughness coaching that would transform the way individuals pursue success in their lives and work. His career is characterized by a dedication to building strategies that enhance cognitive resilience and level up performance.

An early highlight of Dr. Selk’s career was accepting a role as the St. Louis Cardinals’ Director of Mental Training. In this capacity, Dr. Selk helped the Cardinals win their first World Series in 20 years (2006) and again five years later (2011). These results are a testament to Dr. Selk’s groundbreaking approach to mental performance in the world of professional athletics and a world-class coach in sports psychology.

Dr. Selk’s work goes beyond the sports world, as he has brought his insights into the executive coaching arena, working with top executives, business leaders, and sales professionals. His integration of theory and practice, along with built-in systems designed to deliver accountability and measurable results, provides customized coaching programs and strategies that have impacted thousands of individuals across the globe. He has worked with clients across a wide variety of industries and backgrounds and across a range of skill levels.

Selk co-founded the Level Up app in 2022, a new-age system of performance coaching that combines multimedia videos, interactive modules and built-in accountability features. The evidence-based platform is designed to foster the discipline and habit formation required for sustainable success. The app’s success further enhanced Selk’s profile in the cognitive development and mental toughness spheres as an entrepreneur who could bridge the gap between mental health and tech.

Selk is the author of several best-selling books, including “Relentless Solution Focus,” “Executive Toughness,” “10-Minute Toughness,” and “Organize Tomorrow Today.” His publications have received widespread acclaim for their practical insights and actionable strategies, earning him a reputation as a trusted authority in the field of performance psychology.

Selk has worked with executives at several prestigious financial corporations, including Morgan Stanley, Ernst & Young, and Merrill Lynch. Through his coaching programs and best-selling books, he has empowered individuals across industries to achieve peak performance and unlock their full potential.

A regular contributor to Forbes and Inc., his client list includes Ernst & Young, Bacardi, Edward Jones, Merrill Lynch, Morgan Stanley and Enterprise Rent-a-Car. He has been featured in Men’s Health, USA Today, Self, Success, Shape and on CNBC, ESPN, NBC, CBS and ABC.

Dr. Selk is actively involved in philanthropic endeavors, supporting causes related to mental health awareness and education. Through his charitable contributions and advocacy work, he strives to make a positive impact on individuals and communities in need.

Net Worth