Arturo Moreno, best known as the influential owner of the Major League Baseball team, the Anaheim Angels, has been a key figure in the American sports business. With an impressive journey from his early years to owning one of baseball’s premier teams, Moreno’s story is one of perseverance and business acumen.
Born in Tucson, Arizona, Arturo “Arte” Moreno grew up in a close-knit family with strong ties to their Hispanic heritage. Born into a Mexican-American lineage in Tucson, Arizona, Moreno was the eldest among 11 siblings, children of Maria and Arturo Moreno, immigrants from Mexico.
His father managed a modest print business, while his grandfather held the distinction of founding Tucson’s inaugural Spanish-language newspaper. In 1965, after completing his high school education, the following year saw Moreno was conscripted into the U.S. Army, where he served in the Vietnam War. Upon completing his military service in 1968, he pursued higher education at the University of Arizona, earning a marketing degree by 1973.
From a young age, Arte displayed a keen sense of ambition, often involving himself in small business ventures to support his family. His college years were marked by hard work and dedication, leading him to graduate with a degree in marketing which would later prove instrumental in his career trajectory.
Upon completing his education, Arturo Moreno secured a position at Eller Outdoor, a renowned advertising firm. This role had him crisscrossing the nation for the better part of seven years, experiencing multiple relocations during this time. In 1984, Arturo’s journey led him back home to Arizona, more specifically to Phoenix. Here, he joined forces with the billboard advertising powerhouse, Outdoor Systems.
In a bold move that same year, Moreno and his colleague, Wally Kelly, made an ambitious attempt to acquire the company from its owner, William S. Levine. While this venture was not successful, it marked the beginning of a partnership between Moreno, Kelly, and Levine. This collaboration paved the way for Moreno’s ascension within the company, eventually seeing him take on the roles of president and CEO.
A significant milestone in Moreno’s advertising career came in 1996 when he decided to take Outdoor Systems public. The decision proved to be a masterstroke as the company’s shares experienced a meteoric rise in value. Recognizing the company’s potential and success under Moreno’s leadership, Infinity Broadcasting made a move in 1998, acquiring Outdoor Systems in a whopping $8 billion deal.
Using the fortune he had amassed from his advertising days, Moreno made a landmark move in 2003 by purchasing the Anaheim Angels, an MLB team. With this acquisition, he became the first Mexican-American to own a major sports team in the United States. This was a significant moment not just in his life but also in the annals of American sports history.
As the owner of the Anaheim Angels, Moreno has consistently demonstrated a commitment to improving the team’s performance on and off the field. He’s known for making strategic player acquisitions, enhancing fan experiences, and ensuring the team remains financially viable. Under his leadership, the Anaheim Angels have seen an increase in their overall value, ticket sales, and merchandise revenue. Beyond baseball, Moreno’s business ventures have included various investments in other sectors like media, real estate, and technology.
Diverse Business Ventures
On February 26, 2006, Moreno spearheaded a group of investors to acquire Radio 830 KMXE, the premier Spanish-speaking AM radio station in the U.S. This acquisition resulted in Radio 830 KMXE becoming the dedicated Spanish-language broadcaster for the Angels during the 2006 and 2007 seasons.
In a notable shift on July 17, 2007, the radio station transitioned its broadcasting operations to newly established studios within Angel Stadium. As the 2008 season approached, the station underwent a rebranding, adopting the name AM830 KLAA (AM) and transitioning its content to English, inclusive of the Angels’ game broadcasts. Additionally, the station enriched its offerings by introducing sports-focused talk shows during morning and afternoon slots.
It’s noteworthy that while the practice of sports teams owning their radio stations appears to be gaining momentum in recent times, as observed with the St. Louis Cardinals and the Washington Commanders, for the Angels, this tradition harks back to their roots. The team’s founder, Gene Autry, was the proprietor of 710 KMPC, which served as the team’s broadcasting medium for many years.
Moreno’s life story is one of determination, vision, and groundbreaking accomplishments. From his early days in Tucson to the boardrooms of billion-dollar companies and the fields of Major League Baseball, Moreno’s journey is a testament to the American dream, achieved through hard work, resilience, and a passion for excellence.
His estimated net worth in 2023 is $4.8 billion.
Arturo Moreno’s life is dotted with numerous achievements:
Arturo Moreno, while a titan in the business and sports worlds, has always been somewhat reserved in the realm of social media. He believes in maintaining a private life. However, his influence and decisions often make waves in the media, and he is respected for his insights and leadership in both business and sports circles.
Though not personally active on platforms like Twitter or Instagram, Moreno’s achievements and initiatives, especially those related to the Anaheim Angels, are frequently highlighted in the media.